Dear investors and friends of the project! We want to share with you the results of the Bitbanker team’s work in July. Let’s start with the developers.
Development
In July, our team focused on two big projects — the investment service and integration with Russian and Greek cryptocurrency ATMs.
Our team invested significant effort into the investment service, enhancing its appearance to ensure user-friendliness and comprehensive display of all asset information.
We designed an admin panel for adding new products and analyzing the overall operation of the service.
We actively prepared for the launch of the cryptocurrency ATM service and have already added relevant information to the website. In particular, a QR code, which the client can use to top up their Bitbanker account through partner ATMs. We have also added maps with ATM addresses so that users can easily find them.
Marketing
Website visits
We are becoming more noticeable! The average daily number of site visitors in July has grown more than twice compared to the previous month.
User activity
We are growing! The number of users who made at least one transaction in July doubled compared to the previous month.
SEO
We do our homework! Having analyzed the sources of website visits, we decided to approach the promotion of Bitbanker.org in the Yandex and Google search engines more closely. In July, two SEO campaigns were launched, which immediately began to show results. The traffic from Google to our site saw a substantial increase of over 200%. Furthermore, when using 118 specific keywords in Yandex search, both our Bitbanker site and our blog on VC.ru rank within the top three positions of the search results.
Youtube
We continue to experiment with the visual style of our educational and informational videos. This month we made a video fully based on graphics in the Bitbanker corporate style. This video is dedicated to the Telegram bot, which we are actively developing.
The video received 80 views more than the average indicator. Users watched it for two hours longer than the average depth (time) of views. In July, 1,697 transitions to the Bitbanker site were registered from the platform.
The subscription rate for the channel increased by 178%. The number of subscribers is still quite modest, but the dynamics show that we are moving in the right direction.
X (Twitter)
The number of visits to Sergey Gorshunov’s page continues to grow. This month the indicator grew by 138 points.
We have also started running a corporate account in English. In the first month after the relaunch, the page received over 1,500 views.
Blogs
External blogs also brought in more traffic this month. Despite the traditional summer slump in visits, the number of users visiting the Bitbanker site after reading articles in our blog on VC.ru doubled.
Business
In July, we actively communicated with one of the leading Russian banks, discussing integration, joint products, and their promotion plan. In August, we plan to conclude an agreement. After that, we will make an announcement for investors and partners.
We continue to develop the OTC service. This is a market for over-the-counter trading for amounts over $100,000, through which customers carry out transactions directly with each other under more favorable conditions. Bitbanker acts as a guarantor of these transactions. In July, our clients made their first large transactions with our OTC service.
Thank you for reading our letter. We look forward to receiving your feedback and suggestions!